I really liked the use of typography featured in the video. As you will be able to tell I took the zooming out transition that is shown in the video and used it as my primary feature in mine.
For the images I decided that it would appeal better if it was drawn rather than photographs, mostly to keep its colouring and styles the same.
For the typography, I placed them in area to appeal or to compliment the drawings, viewers didn't need to read or understand what it's about as the end of the video justifies its purpose.
The text in the video is actually from Tao Te Ching, chapter 78; it explains the effectiveness of both 'hard' (yin) and 'soft' (yang) techniques, and the value of using 'soft' techniques against even the strongest of opponents.
The end result of the commercial is feature below:
Motion Graphics - Assignment 1 (Kung Fu Commercial) from Clyde Smets on Vimeo.
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